Tag Archive ' Neuroscience'


The Neuroscience Behind Emotional Storytelling for Leaders

Paul Zak still remembers the flight home from Washington. Exhausted, he put on Million Dollar Baby to pass the time. By the end, he was sobbing. Heaving, embarrassing, can’t-stop sobbing in front of complete strangers. Here’s the thing: he’s a neuroscientist. He knew it was just a movie. And yet his brain reacted as if…

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