Mastering Executive Communication: Selling to the C-Suite
COURSE OVERVIEW
The Mastering Executive Communication: Selling to the C-Suite course is a high-impact, interactive program designed to equip professionals with the skills and strategies to effectively engage and influence senior executives. Learn how to frame your message in terms of business impact, overcome objections, and drive decision-making at the highest level.
- Delivery: In-person
- Duration: 2 day, 10:30 AM – 4:15 PM
- Experience Level: Mid to Senior Professionals
- Cost: £2k plus VAT per individual
- Group Size: Maximum of 6 participants
- Location: At Your Location
LEADERSHIP INFLUENCE TRAINING
This course is designed for professionals who need to communicate persuasively with executives and decision-makers. It provides practical techniques for structuring persuasive pitches, handling tough questions, and ensuring buy-in from all key stakeholders. Participants will develop the confidence and skills to deliver messages that resonate with C-suite leaders.
WHO IS THIS COURSE FOR?
For professionals who need to engage senior executives with confidence and clarity. Ideal for sales leaders, consultants, business development professionals, and internal executives presenting to C-suite stakeholders. If you’ve ever struggled to align your message with executive priorities or faced pushback in high-stakes meetings, this course is for you.
THE EXECUTIVE COMMUNICATION PROGRAMME STRUCTURE AND OUTCOMES
Session 1: Speaking the Language of Executives
- Understanding C-suite priorities: Strategy, ROI, and risk mitigation
- Translating your message into business impact
- Crafting an executive-level narrative that resonates
Session 2: Presenting Compelling Data
- Using financial and operational metrics to strengthen your case
- Storytelling techniques to make data persuasive
- Demonstrating cost-effectiveness and long-term value
Session 3: Addressing Executive Concerns
- Overcoming objections on cost, disruption, and implementation
- Handling difficult questions with confidence and clarity
- Aligning your solution with strategic business goals
Session 4: Gaining Buy-In from Key Stakeholders
- Identifying decision-makers beyond the CFO
- Mapping out the internal influence network
- Building consensus for smooth decision-making
Session 5: Follow-Up Strategies for Executive Sales Success
- When and how to follow up strategically
- Keeping momentum without being pushy
- Reinforcing your case with social proof and insights
Session 6: Negotiation Tactics for High-Stakes Deals
- Understanding executive negotiation styles
- Handling pricing discussions with authority
- Creating win-win solutions for long-term partnerships
Session 7: Real-World Application & Live Q&A
- Practicing high-stakes conversations in role-play scenarios
- Personalised feedback to refine your pitch and messaging
- Action planning for continued growth and mastery
Note: Each session includes interactive discussions, real-world case studies, and live coaching to refine executive-level communication skills.
TAILORED TRAINING FOR MAXIMUM IMPACT
All programmes include customised modules based on your specific needs, incorporating individual coaching and real-time feedback to align with both personal and company goals.
WHAT CURRENT CLIENTS ARE SAYING
“This course transformed how we communicate with senior executives. The strategies shared have already led to stronger buy-in and more successful negotiations.” – Alex, Fortune 500 Sales Director
HOW TO BOOK YOUR COURSE
Contact us today to discuss your specific requirements and next steps. Our expert trainers will tailor the course to ensure maximum value for you and your team.
